Velvet Revolver's Matt Sorum opens LA boutique. PHOTO BONANZA May 16, 2008 / Stuart “Matt Sorum, drummer of Velvet Revolver, has launched his very own fashion label with a man called Max Noce. No, I don’t know how you’re supposed to pronounce Noce.” Things I've Written For My Chemical Toilet Previous post DMX's most recent arrests mean his life is now almost as interesting as mine Next post EMI and all the other record companies: sort out your YouTube accounts please?