alphabeat The Spell hopefully enough to banish Alphabeat/Diet Coke ad memoriesAlready one of those groups that polarises opinion, I’m hoping Alphabeat haven’t tipped over into ubiquitous loathsomeness on account of that dreadful Diet Coke advert they soundtrack. I can’t tell you how much I hate that fucking ad.

Oh, hang on – yes I can:

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“The Spell”, their new single, has a distinct late-80s vibe garnishing a predictably sugar-sweet pop hook. It’s brilliant, and if you don’t like it you deserve to be made to listen to Snow Patrol for the rest of your drearsome days.

Buy Alphabeat tracks at 7Digital

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