Already one of those groups that polarises opinion, I’m hoping Alphabeat haven’t tipped over into ubiquitous loathsomeness on account of that dreadful Diet Coke advert they soundtrack. I can’t tell you how much I hate that fucking ad.
Oh, hang on – yes I can:
“The Spell”, their new single, has a distinct late-80s vibe garnishing a predictably sugar-sweet pop hook. It’s brilliant, and if you don’t like it you deserve to be made to listen to Snow Patrol for the rest of your drearsome days.